Passion – Innovation – Excellence

Research & Publications

My work focuses on strategic marketing, digital entrepreneurship, artificial intelligence applied to management, and organisational transformation.

Articles

Papers in peer-reviewed international journals.

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Conference papers

International conferences and symposia.

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Books & chapters

Chapters in edited volumes, books and other publications.

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Thesis, supervision & juries

Doctorate, habilitation, thesis supervision and juries.

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Scientific activities

Research labs, journal committees, conference organisation.

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