Research & Publications

Papers in peer-reviewed international journals.

• 2024 Lemsieh, H., & Abarar, I. Considering the Beacon technology, a green and eco-friendly revolution in the Moroccan commercial malls for a proximity marketing strategy. E3S Web of Conferences, 477, 00006.Scopus DOI
• 2024 Lemsieh, H., Boumour, R., Mahouat, N., Hadri, K., Abarar, I., & Benlekouiri, A. Social entrepreneurship and sustainable development: the creation of a digital platform dedicated to resource sharing — Moroccan case study. Revista de Gestão Social e Ambiental (RGSA), 18(10), 139.Scopus DOI
• 2024 Mahouat, N., Lemsieh, H., Benlakouiri, A., & Abarar, I. Proposal for a conceptual model on the role of digitalization in improving external audit quality. Pakistan Journal of Life and Social Sciences, 22(2), 267.Scopus DOI
• 2024 Lemsieh, H., & Abarar, I. Artificial intelligence for digital entrepreneurship: key aspects to roadmap a successful digital transformation. International Journal of Accounting, Finance, Auditing, Management and Economics (IJAFAME), 5(3), 522-535.Peer-reviewed DOI
• 2024 Lemsieh, H., & Abarar, I. Artificial intelligence: a technological tool to manipulate the psychology and behavior of consumers. IJAFAME, 5(6).Peer-reviewed IJAFAME

• 2019 Jouali, J., & Abarar, I. Bonds relationship: measurement and design implications. International Journal of Business Quantitative Economics and Applied Management Research, 5(8), 31-46. ISSN 2349-5677.
• 2018 Jouali, J., & Abarar, I. L’effet médiateur de la satisfaction sur les liens relationnels et la fidélité : application de la méthode de Baron et Kenny (1986). Global Journal of Management and Business Research: E-Marketing, 18(7). ISSN 2249-4588.
• 2014 Abarar, I., & Razgani, H. Observation participante : cas d’immersion. Revue Management, Groupe ISCAE.