Passion – Innovation – Excellence
Teaching
Professor qualified to supervise research (HDR) at the École Supérieure de Technologie de Casablanca (Hassan II University), Management Techniques department, since 2016. I teach marketing, management and applied artificial intelligence, from undergraduate diploma to master’s level.
Academic responsibilities
- Head of the professional bachelor’s degree in Marketing, Sales & Digital Communication.
- Head of the professional bachelor’s degree in Marketing & Sales (LPMV).
- Module coordination: Marketing & customer relationship management · Digital entrepreneurship & e-business · Digital marketing · Competitive intelligence & innovation management · AI & marketing · Managerial psychology.
- Supervision of final-year projects and internships.
My courses
Marketing
- Marketing fundamentals
- Operational marketing
- Strategic marketing
- Advanced marketing
- Direct marketing
- Retail marketing
- Market research
- Brand strategy and events
- Sales management and CRM
Digital & artificial intelligence
- Digital marketing and AI
- Digital marketing, branding and AI
- Branding & AI
- AI & marketing
- E-commerce & AI
- E-marketing and social media
- Digital entrepreneurship and AI
- Leadership & AI
Management & negotiation
- General management
- Business organisation
- Sales negotiation
- Negotiation techniques
- Marketing value chain
- Emotional intelligence & leadership
Guest lectures and seminars
- Faculty of Legal, Economic and Social Sciences (UH2): marketing value chain, emotional intelligence & leadership (Integrated Marketing Master’s).
- ISCAE Group Executive Program: market research.
- ENCG Settat, Research Master’s in Management: new marketing theories.
- ENCG and Hassan II University Executive Programs: direct marketing, entrepreneurship, operational marketing, societal marketing, human resources economics.
- Guest lectures at UIC and École Centrale Casablanca.
Teaching career
- 2016 → EST Casablanca, Hassan II University — assistant professor, then HDR professor (2020).
- 2013-16 ESCA School of Management — head of the Marketing & Communication department, director of the Master’s in Marketing & Digital Communication.
- 2013-15 Montesquieu University Bordeaux — associate researcher in strategic marketing.
- 2012-13 Université Privée de Marrakech — head of the Marketing & Competitiveness Centre.
- 2012-13 Euromed Management and Vatel Business School, Marrakech — lecturer and researcher.
Learn online
My MOOC “Entrepreneurship: from mindset to action” (in French) is free: 4 modules, 12 lessons and downloadable materials.
