Passion – Innovation – Excellence  –Passion – Innovation – Excellence  –

What makes the difference

Learning management the way it is lived in business

I bridge the gap between academia and the reality of business, so everyone leaves with practical tools.

Dr Ibtissam Abarar
Samsung
Maroc Telecom
Royal Air Maroc
inwi
Lacoste
Stelia Aerospace
UM6P

Team Discussion

Passion – Innovation – Excellence

A different way to learn, with a hands-on expert

Active learning, rooted in real life Real cases, AI tools, Design Thinking: my courses prepare students for the realities of business.

  • 21 years of experience in companies and NGOs

  • Some thirty countries visited

  • Tools you can use the very next day

Passion – Innovation – Excellence

Between the lecture hall and the boardroom

21 years working with companies, multinationals and NGOs, then a choice to pass it on. I teach at ESTC and coach executives, managers and entrepreneurs.

Commitments

CJD, ICF Morocco, Enactus, IVLP: an active network dedicated to sharing knowledge.

Expertise

Six fields, from leadership to research methodology.

21 years of experience

In business, in NGOs and at university.

Committed to sharing knowledge

Passing on what I learned in the field.

Passion – Innovation – Excellence

What I teach, what I pass on

Six fields I have practised for 21 years, in business and in the classroom.

Leadership & management

Understanding what makes a good manager today, and above all how to become one.

Business & AI

How AI is changing jobs, decisions and business models.

Marketing

Strategies, case studies and the practices of successful brands.

Research methodology

Supporting French-speaking doctoral students, from topic to defence.

Coaching & profiling

DISC, Enneagram and development tools applied at work.

Change management

The methods I have used with teams in companies for 21 years.

Let’s talk about your project Write to me or Get in touch

Passion – Innovation – Excellence

Students trained (to be completed)

Conferences, juries and international programmes:
what I shared there and what I took away.

5.0

They trust me

Leave a testimonial

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Testimonial coming soon.

Name, position (to be completed)

Passion – Innovation – Excellence

Have a project in mind? Let’s work together!

Student, doctoral candidate, institution or company: let’s talk about your project.

A question about a course or a talk?

Write to me

Passion – Innovation – Excellence

Insights

Research, articles and reflections:
what I observe in the field and in the classroom.